About

Bright Theory AI is a venture studio shaping the future of storytelling through GenAI. We build system products for GenAI filmmakers, creatives, and cultural IP owners, designed not for automation, but for authorship, performance, and scale.

The problem:

The rise of GenAI has triggered a flood of shiny, single-use tools, hundreds of apps launched by the minute. But no one is solving for orchestration. Creators are overwhelmed, workflows are fragmented, and the real magic gets lost in the chaos.

Our solution:

Bright Theory is building the OS for GenAI-powered entertainment, a unified system that connects tools, teams, and storytelling into one seamless, intelligent pipeline. From ideation to distribution, we bring orchestration to the era of creative overload

Sinima OS

Our flagship product, Sinima OS, is the first GenAI-native cinematic intelligence platform, unifying creative, production, distribution, and monetization into one seamless system. Built to preserve cultural IP and ownership at every stage, Sinima solves one of the most urgent challenges in entertainment today.

Funding

Led by creatives and technologists from NVIDIA, OpenAI, Meta, Apple, and Vimeo, we’re raising a $10M seed round to bring Sinima to market and partnering with those ready to shape the future of GenAI filmmaking. Speed is critical. Our hiring plan is rigorous.